Your website is your definitive mark on the digital world. It is the crux of your identity, your storefront, and your greatest ambassador for an online audience that is always hungry for its next memorable experience. Building a website yourself…
Media pundits have long been mourning the death of print as countless publications and print media powerhouses either close down or shift completely to digital. It’s as if there’s been this collective “abandon ship!” mentality when it comes to print…
Welcome to Typography Tuesday! Once a month, we discuss the importance of typography and its impact on the design elements of your brand. Typography is a blending of art and science. By using fonts unique to your brand’s personality, good…
Your brand is made up of both intangible elements (namely, the consumer experience as well as their perceptions and expectations of you) and tangible elements, most notably your logo and your messaging. Both the intangible and tangible elements must work…
One of the most exciting things about being a creative marketing agency in Kansas City is our ability to make connections with some of the most enviable talents in the industry. At the American Marketing Association of Kansas City (AMA-KC)…
1. Quality of one's character displaying energetic initiative and determination. 2. Behavior characterized by daring courage, pep and spirited mobility. Mary showed a lot of moxie in her speech to the student council. MOX, Mobile Optimized eXperience, is…
Most people believe that it takes time for a user to develop trust in your brand. While true, it's only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how—during…
Outsourcing can give you back your life, increase the quality of the services you offer, and make your clients fall in love with you over and over again. Outsourcing, really? Yes, really! Small business owners (SBOs) think outsourcing is for…
Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. Successful sites are all about consumption. A great site has been designed with the purpose to create…
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem, and it comes from defining the "user" too narrowly. When you have a website, the user may be defined as…
