Struggling to come up with your next blog post topic? Interview someone! Adding interviews to your blog is as easy as finding someone interesting who you think your audience would benefit from knowing more about. Why Interviews? You are not…
Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey…
Do you ever read things about your industry and think, "Why didn't I think of writing that?" Even if someone else beat you to the punch on a given topic, you can still (ethically) turn someone else's work into content…
Many business owners who decide to start blogging and using social media for the first time go through a wide range of emotions: Exhaustion (coming up with ideas, writing, editing, re-writing, adding SEO and photos, cross-linking...this stuff takes work.) Relief…
Is anyone actually reading my blog? This is a question we get from clients ALL the time. This question has spawned a persistent myth among business owners (who are generally skeptical of a blog strategy in the first place) that…
"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have…
Seasons come and go, but the inspiration that they provide for blog content is both reliable and endless. Spring will always give way to summer, summer to fall, fall to winter, and winter to spring. Likewise, your business varies throughout…
Industry news is perhaps one of the easiest ways to find blog post ideas. Why? Because you know your industry best! As an authority in your field, your audience should look to you for your expertise on industry-wide issues. So…
I get this question a lot: Are blog strategies effective for websites? Many business owners who have paid for search engine marketing and SEO campaigns in the past with little to show for them are wary of paying for monthly…
Creating a blog post in WordPress is simple. Follow this step-by-step guide for how to create a blog post and you'll be blogging away in no time. #1. Login to WordPress This will take you to your dashboard, which is…
